Just 1 million viewers tuned in to the Monday premiere of Jessica Simpson's "The Price of Beauty," a new VH1 documentary series chronicling her journey around the world in search of what beauty means in different cultures.

To put that in perspective, the premiere was beat by far less-hyped programming on cable, everything from a rerun of "NCIS," a TruTV series called "Operation Rep" and BET's "Rip the Runway" to Food Network's "Diners, Drive-Ins and Dives" and History Channel's "Pawn Stars." Ratings for "Price of Beauty" even paled in comparison to VH1's last high-profile launch, the reality series "Fantasia For Real," which last month debuted to 2.3 million viewers.